Retail Campaign Roll-out for AHG
In August 2015 was responsible for overseeing the rollout of a major brand campaign for the company and all 36 dealerships across WA.
When the creative assets were handed over for this campaign, there was no documentation or guidelines to follow- so, I created one. I made a brand book (style guide) from scratch that would be very simple and easy to use by marketing coordinators, art houses and suppliers. I outsourced a deep-etching company to cut out the huge number of photographs and coordinated the handling of the files.
I also made site visits and met with staff to gain an understanding of processes, Point-of-Sale, dealership yard advertising and the existing rules around branding. I built my findings into the style guide, offering solutions on how the AHG brand could work along side the dealerships' own brand (without creating a confusing hybrid of the two).
The illustration assets were not supplied so I created a suite of over 50 hand-drawn illustrations in line with the creative.
- Leadership and coordination
- Training (gave a presentation on do's and dont's)
- Brand management and enforcement
- Style guide design
- Ongoing Implementation (design of collateral both print and digital)