Megan Isabella Davies

Welcome to my portfolio where I document my latest project work.

Retail Campaign Roll-out for AHG

Retail Campaign Roll-out for AHG

In August 2015 was responsible for overseeing the rollout of a major brand campaign for the company and all 36 dealerships across WA.

When the creative assets were handed over for this campaign, there was no documentation or guidelines to follow- so, I created one. I made a brand book (style guide) from scratch that would be very simple and easy to use by marketing coordinators, art houses and suppliers. I outsourced a deep-etching company to cut out the huge number of photographs and coordinated the handling of the files. 

I also made site visits and met with staff to gain an understanding of processes, Point-of-Sale, dealership yard advertising and the existing rules around branding. I built my findings into the style guide, offering solutions on how the AHG brand could work along side the dealerships' own brand (without creating a confusing hybrid of the two).

The illustration assets were not supplied so I created a suite of over 50 hand-drawn illustrations in line with the creative.

Skills:

  • Leadership and coordination
  • Illustration
  • Training (gave a presentation on do's and dont's)
  • Brand management and enforcement
  • Style guide design
  • Ongoing Implementation (design of collateral both print and digital)
  • Templates
sketches.jpg
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car-illos.jpg
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POD-Sticker-Mock.jpg
POS.jpg
lanyard.jpg
sale-posters.jpg
Branding for V Homeloans

Branding for V Homeloans

Branding for AHG

Branding for AHG