Personal Brand Refresh for Megan Isabella
Time for an image update.
December 2017 has seen a few changes to Megan Isabella Design. I have closed the shop part of the business in order to make room for focusing on clients and offering design as a service. With new target demographics and marketing direction comes a need for a brand refresh.
Inspired by some of my favorite brands, including Aesop and Mecca I have chosen a formal, serif hero typeface to offset the casual nature of my hand-drawn illustration style. The colour scheme gives the brand a look that is sophisticated and the simple logos allow for the supporting surface artworks to be swapped out from time to time.